- Do you
currently have a web site? Is this an upgrade or redesign? Is this your
first web site?
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- What
objectives do you have for your web site -- to Inform? Educate? Raise awareness? Produce
leads? Step ahead of the competition?
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- Whom do
you want as viewers of this web site?
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- What do
you want them to think-feel-do as a result of touring your web site?
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- How do you
envision the public finding your web site -- from your web site address included on
your signs? in your print ads? radio/TV spots? Surfing the Internet?
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- How do you
receive most of your new customers today? Referral? Advertising?…etc
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- Have you
viewed any web sites of your competition?
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- Have you
seen any sites that you like especially - or dislike. For example:
- Visually - aesthetically
- Ease of navigation
- The content displayed
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- What kind
of content or information do you intend for for your web site?
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- Do you now
have appropriate photos or graphics to include in the site?
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- Do you
have "Thank You letters" or testimonials from customers? They are a
powerful tool for customer confidence and should be included on your web site
if possible.
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- Will more
than one department or division be included in your site's content? Will a specific
individual coordinate the site's input?
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- What is
included in your present marketing program -- Print Ads?, Radio/TV? Brochures? Direct
Mail? Because your web site will be an extension of your current
program, your site design should be consistent with your image goals.
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- Once
operating, how frequently do you anticipate that alterations to your web site
contents or design will be required? If daily changes will be required, you will want to
hire a webmaster to accomplish this. If the changes are less frequent -- weekly,
monthly, or other, you may wish to enter into a "maintenance agreement" with The
Web Design Source.
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- What level
of budget is available for your site?
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- Do you
have a deadline for your web site's debut on the Internet?
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- The site
design is the major expense - the remaining charges include:
- Monthly web hosting charge and initial set-up fee
- Domain Name Registration
- Ongoing - search engine submissions
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